Thoughts on The Dark Knight Rises

Speedbumps…
1. No Heath Ledger
The Dark Knight Rises doesn’t have the huge push that The Dark Knight did simply because of the untimely death of one of its stars. As sad as it is, his passing was great publicity.
2. No Joker
The Dark Knight played a familiar and well-loved storyline – Joker vs Batman, and fans were eager to see this new gritty take on a classic tale. Bane, however, is less well known, and some fans are feeling that this third installment loses any semblance to the Batman universe they have always loved.
3. Diluted Year
For fanboys, 2012 is a diluted year. With Prometheus, John Carter, The Amazing Spider Man, The Avengers, and The Hobbit launching this year, there’s only so much time to gawk about any one of them. The Dark Knight Rises has to share the spotlight with many other films this year, which can make standing out difficult.
4. No 3D
Honestly, 3D is a moneymaker, and since The Dark Knight Rises lacks this price-booster, it won’t see the same numbers that The Avengers is currently seeing.
Things it’s got going for it…
1. It’s the final one.
Being the last and possibly most dramatic installment means that the film definitely comes across as an event worth catching.
2. Catwoman and Bane
If there were trailers that focused more on the individual characters that fanboys could get excited about, I think there could be more buzz generated. I’m sure Warner will release more character-centric clips, teasers, and merchandise to help remind fans that this IS a classic Batman tale at the end of the day. I would like to see more of Anne Hathaway’s Catwoman, as opposed to just pictures of Bane floating around. I think that more of Lt. Gordon would be helpful as well. All of these clips of new characters and unfamiliar situations are giving the impression that The Dark Knight has dwindled from its roots, and the negative buzz that is generated is going to translate into lost dollars. Try to at least release new character art that helps tie the film back to its foundation.
All in all, I know it’ll do well. It’s a blockbuster in the making. But will it beat the Avengers for a strong opening? I doubt it, honestly. I’d expect it to surpass $140 million in its first weekend without any trouble, but passing the $200.3 million mark set by The Avengers? Don’t see it. My guess is $145million – $155million on its opening weekend.
C’mon TDKR. Surprise me.




